Product
A US-based airline asked our team to design a first class lavatory experience on par with European carriers. The interior of a premium-class lavatory is an ambassador of this airline's values and passengers have come to expect a high standard of service and cohesiveness in their curated experiences. As important as seating is, the lavatory is a sensitive area that requires careful consideration.
Passengers often have a negative association with aircraft lavatories. These spaces can be cramped, dirty and not well lit. This concept will alleviate a passenger's concerns about lavatories and strengthen the customers's brand by creating positive associations of luxury and quality in a passenger's mind.
Concept modeled in Catia V5, rendered in Bunkspeed Pro.
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All over the industry, airlines have realized that passengers have come to expect a level of quality they are currently not used to delivering. Automotive interiors far exceed those of aircraft. Smartphones make current inflight entertainment systems feel like stone-age technology. By refocusing a brand on delivering a high quality cabin experience, an airline can compete on both ticket price and service without too large an investment.
Experiencing many lavatories means claustrophobia, poorly chosen materials and unflattering lighting scenarios. As the only private space for all passengers, the lavatory should feel open, serene and luxurious (even if it is still a small space!).
By using high-quality materials that are found (or simulate) those found in familiar environments, passengers will feel more at ease. Carefully selected materials communicate professionalism, exclusivity and luxury.
Lighting can create atmosphere and drama. A well-executed lighting scenario highlights the important touchpoints of the lavatory and a passenger's face is naturally lit in the mirror. Accent lighting adds depth and character to the design.
At first, we developed two different directions in space planning. After getting a better idea of what amenities the airline wanted to offer in the lavatory, we decided to focus on a concept that reduced the overall storage space in order to increase the interior volume for the passenger.
The airline was also interested in developing a new faucet. My concept uses a small touchscreen that allowed the passenger to swipe a finger to control the water temperature.
